eliminating linguistic barriers globally

take your client's brand global with confidence

Expanding companies encounter substantial challenges, especially when brand names, taglines, slogans, and logos must resonate appropriately in international and domestic markets and be understood perfectly by the target audiences the businesses want to reach.

need help with your brand name and logo evaluations?

Streamline the evaluation process through the Brand-Aid App

Crafted from two decades of unparalleled expertise, the Brand-Aid App is not just a tool – it’s your gateway to seamless, efficient, and impactful brand evaluations.

Picture the convenience of having comprehensive brand name evaluations, disaster checks, and logo screenings at your fingertips. The Brand Aid App is designed to make the process accessible and delightfully uncomplicated. 

quick. easy. secure. 

Select evaluation type - languages - linguists

Quickly select your evaluation type, the languages to be evaluated, and the number of linguists you’d like to review your brand names, taglines, or logos.

Quickly enter or upload your list of brand names, straplines, and logos for evaluation and feedback.

Easily use our recording feature to record the pronunciation of your brand name as you want it to be said and used, allowing linguists to listen and review. The linguist recording feature enables linguists to record the pronunciation of your brand name in their language, allowing you to review and approve.

Record your brand names to hear how they sound in your chosen languages

Easily explore the phonetic pronunciations, literal meanings, associations, and similar or existing names of your brand name in the languages you choose.

Filter Output Views

Easily access and view your project data, including the ability to download complete reports to present to your clients.

benefit from white labeling your reports in the app for client presentations.

Securely submit your brand names, taglines, and logos through the SSL-encrypted application with two-factor authentication.

watch a brief explainer video

Ready to access the brand-aid app?

Curious about the estimated price?

  Are there any potential problems with this brand name, logo, or tagline for international markets and audiences?

The Lanta Brand Name Dilemma

no

are you sure? take another look. thoroughly examine the brand name, logo, and tagline.

yes

You are correct. the word 'lanta' means dung or manure in Finnish, so this brand name would be considered ridiculous in Finland.

listen to larry's lanta story

Every word, color, and symbol matters. 

The top 5 reasons companies need brand evaluations before expanding globally

1

Market Assessment

Evaluating the brand helps determine if it resonates with the new target audience. What works in one market may not necessarily work in another, so adapting the brand name to fit local preferences is essential.
2

Competitive Analysis

Understanding the competitive environment in new markets is crucial. A brand evaluation can reveal insights into potential competitors, enabling the company to develop strategies to differentiate its name and unique identity.

Behavior Insights

Markets have distinct consumer behaviors and purchasing patterns. A brand evaluation helps businesses understand these differences, facilitating marketing strategies that align with local consumer needs and habits.
4

Equity Measurement

Assessing brand equity before entering a new market helps gauge the strength and value of the brand. Substantial brand equity can ease entry into new markets, while weak equity may require additional investments.
5

Cultural Sensitivity

Understanding cultural nuances is vital for successful international marketing. A brand evaluation can uncover potential cultural taboos that the brand must navigate to avoid offending the local population.

introducing Brand-Aid

Brand-Aid provides linguistic globalization support to Fortune 500 and 100 companies that have customers worldwide.

• meticulous brand name evaluations and disaster-checking

ensuring the brand name is market-ready and disaster-proof 

understanding language nuances and cultural sensitivities

navigating international and domestic market complexities

accommodating over one hundred languages

Our service is not just a solution; it’s a comprehensive approach to addressing the brand’s linguistic needs. 

Why Branding Agencies Trust Brand Aid

why branding agencies trust us

With over 22 years of experience in brand evaluations, Brand-Aid’s global linguist teams have gained insights into almost every industry and sector. 

• providing a wealth of experience and knowledge

producing feedback from in-market teams

evaluating with native-speaking linguists

giving you confidence in the brand name

leaving no room for uncertainty

We provide a complete global prognosis for the brand name at affordable rates and with undeniable flexibility.

Introducing Brand Aid - About Us Section

calculate the estimated price

interact with the form below to calculate the estimated cost of your brand name evaluations, brand disaster checks, or logo screens.

Complete all five questions in the order they appear to calculate your price estimate.

Now that you have calculated the estimated price – take the next step.

your go-to branding evaluation partner

ensure your brand names and logos are market-ready and disaster-proof

Brand Aid - Brand Name Evaluations

brand name evaluations

brand-aid assigns experienced native-speaking linguists to evaluate your brand names and taglines.

• problems with pronunciation
• harmful or otherwise concerning literal meanings
• negative or otherwise concerning associations
• conflicts with existing brands in the market
• recording brand names in non-English accents

our teams also evaluate for slang and dialect, comprehension, and historical or religious connotations to ensure the name resonates positively and appropriately in your target languages and cultures. all of this is done with speedy turnaround times and unparalleled competence.

Brand Aid - Brand Disaster Checking

brand disaster checking

brand-aid’s professional linguists are trained and experienced in brand disaster checking. That is their specialization.

we have in-depth knowledge of local marketplaces and cultures. our insight and examination ensure you are presented with the most accurate feedback to advance your brand.

• disaster checking is a fast and cost-effective option
• it helps whittle down large lists of names quickly
• it’s effective for isolating viable brand name candidates
• we provide a pass or fail grade on each brand name
• helpful for limited budget concerns
• standard turnaround time is one business day

our flexible, affordable brand disaster-checking service gives you the confidence to proceed.

brand disaster checking performed by professional branding linguists
Brand Aid - Brand Logo Evaluations

brand logo evaluations

logo evaluations through the lens of professional native speakers report any negative, positive, or neutral associations with the shape and color of the desired logo and if anything similar is present within the target country.

brand-aid provides insight that enables you to make an informed decision about your client’s visual branding.

• we screen logos for color scheme, shape, and form
• we review text within the logo for any market similarities
• we may ask you additional questions depending on the logo
• the standard turnaround time is two business days

you can ensure your logo resonates appropriately within the target market, building positive brand recognition and avoiding potential pitfalls.

brand logo evaluations provided by professional native speakers

let's check and evaluate your brands

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